Avoiding the pitfalls in tech adoption, for vendors and accountants

Schrodinger's SaaS

"SaaS is Dead" "SaaS isn't Dead!" SaaS is currently in a very interesting place. It concurrently faces enormous threats and enormous opportunity - and the only thing that's certain at the moment is uncertainty. That, and that not all SaaS is born

Why do they buy it, if they aren't going to use it?

If you work in accounting technology, you've probably asked yourself this question more than once. You've built a good product. You've got a compelling case study or two. Practices sign up. And then - not much happens. The practice goes quiet. Usage is low.